Business: Industry Analysis
Introductory research guide for all disciplines in the College of Business.
Research an Industry Using NAICS or SIC Codes
Business resources - especially databases - often use NAICS or SIC codes to categorize information on a given industry. NAICS (North American Industry Classification System) codes replaced SIC (Standard Industrial Classification) codes in 1997, but both may still be in use. Find NAICS and SIC codes with:
Industry Analysis Resources
- Business Source CompleteSearch articles, profiles, SWOT analyses, and reports by NAICS code.
- Nexis Uni (Business)Includes company and industry reports (including Hoover's), company profiles, and SEC Filings.
- Doing Industry Research: A Resource Guide (Library of Congress)This guide is designed as a starting point for those looking to do research on industries. Since this guide is intended as only a starting point, every industry cannot be addressed individually but the sources and strategies included here should provide a good start.
- Bureau of Labor Statistics - Databases, Tables & CalculatorsData from the Federal Government on employment, earnings, price and inflation, spending, and more.
Customer Research
- BLS American Time Use SurveyMeasures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
- BLS Consumer Expenditure SurveyConsists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.