A-Z and Subject Databases: Marketing

Academic Search Complete, designed specifically for academic institutions, is the world's most valuable and comprehensive scholarly, multi-disciplinary full-text database, with more than 8,700 full-text periodicals, including 4,400 peer-reviewed journals. In addition to full text, this database offers indexing and abstracts for more than 13,000 journals. The database features PDF content going back as far back as 1887.

Includes searchable cited references, author profiles for the most-cited authors in the database, and over 10,000 full text sources including academic journals, industry profiles, trade publications, etc. Available via EBSCOhost.

Google Scholar provides a simple way to broadly search for scholarly literature.

JSTOR is an electronic archive of journals, e-books, and primary source material from a range of disciplines. The UNO Library has access to all JSTOR journals (over 2,500 titles) and primary source collections, as well as selected e-books. Note: JSTOR journal archives generally begin with the first volume of the journal but do not include current volumes (from the past three to six years).

Includes articles, company information, SEC reports, accounting literature, and directories.